The Marketing Accounting Area of Specialization at the School of Business provides a specialization of study for graduates seeking careers in marketing research, advertising, retailing, or sales management.

Program Requirements

The following courses are required for this program. 

• MKT 310 – Personal Selling
• MGT 315 – Retailing Management
• MKT 320 – Marketing Communication
• MKT 325 – Electronic Commerce
• MKT 352 – Supply Chain Management
• MKT 430 – Marketing Research
• MKT 440 – Consumer Behavior
• MKT 490 – Strategic Marketing Management

Total: 24 hours

Please check with your advisor to confirm actual degree requirements.

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