Reason for Guideline:
Effective Date: July 5, 2017
Approved by: President M. Christopher Brown II
Responsible University Officer: Vice President for Enrollment Management and Brand Identity
Clara Ross Stamps
Responsible Office: Division of Brand Identity and University Relations develops and maintains comprehensive standards, and reviews and approves materials covered by this guideline.
Scope of Guideline: It is imperative that Kentucky State University always present a consistent and coordinated messages and images to better showcase our excellence, value and impact. Adherence to our standards reflect our credibility, strengthens our brand, and enhances our recognition as Kentucky State University grows and continues forward with purpose. We will develop better connections with key audiences and convey our strengths in academics, research and public engagement and outreach.
This guideline applies to all Kentucky State University employees, students and any entity requesting use of Kentucky State’s name, logos, slogans, colors, mascot name, trademarks, service marks and other indicia related to the institution, its programs and services (collectively, the “marks”) in any manner. Communications that utilize the marks, are paid for by University funds or funds administered through a University account and are intended for distribution are subject to this guideline.