Slide 6: We are at the very beginning stages in forming a pawpaw industry. A major challenge to developing a pawpaw industry is the limited availability of fruit. Many are tempted to sell bitter flavored wild collected fruit. If a consumer’s first experience is tasting a pawpaw fruit that has a bitter aftertaste, they may never want to taste a pawpaw fruit again. Cultivars have good flavored fruit and orchards have been planted in a number of states. The Ohio Pawpaw Growers Association was recently formed. Organizations such as this will be important in educational programs for a developing industry.