Course descriptions are listed alphabetically by subject prefix.  Each course description begins with a three letter subject prefix followed by a three – digit course number and the course title. The number on the right of each course description gives the semester credit hours for that course. If a course includes laboratory or other special activities, that information is contained in the course description.  Prerequisites are also listed. A prerequisite is a course, experience, or other required preparation that must be completed before the student is permitted to enroll in the course.

Subject Prefix and Course Number
Course Name
Semester Credit Hours
Course Description
Cross Listed Course
Prerequisite
MKT 301Principles of Marketing3A study of the movement
of goods from producers to consumers emphasizing
the importance of satisfying customers’ needs through
the development of effective marketing mixes.
Not Applicable ACC 201, BUA 204 and ECO 201, all
with grades of "C" or better.
MKT 320Marketing Communications3A study of
marketing communications concepts including identification
of communications goals, analysis of advertising,
sales promotion, public relations and personal
selling.
Not ApplicableMGT 301 and MKT 301
MKT 325
Electronic Commerce3This course examines integration of
technology and commercial practices for doing business
on the Internet. The course will explore key concepts,
models, tools, and applications as well as legal,
economic, social and business issues related to ecommerce
MIS 450MGT 301, MKT 301, MIS 360 or consent
of instructor
MKT 430Marketing Research3A
study of the scope and applications of marketing research,
research designs, sampling methods, data collection
and analysis, and research report writing.
Not ApplicableBUA 320, MGT 301, and MKT 301
MKT 440Consumer Behavior3A study of the
factors determining consumers’ behavior patterns,
especially as affected by economics, psychology, social
psychology, and cultural anthropology and of the implications
of these factors for marketing strategies.
Not ApplicableMGT 301 and MKT 301
MKT 480Marketing Internship3Off-campus on-the-job employment
related to the discipline of marketing.
Not ApplicableMKT 301 and junior or senior status and consent of chairperson.
MKT 490Strategic Marketing Management3A study of
the problems faced by marketing executives whose
responsibility is to develop winning marketing mixes
and strategies.
Not ApplicableMGT 301 and MKT 301
MKT 499Independent Study in Marketing3Research and in-depth study of a particular
marketing concept or problem under the direction of a faculty member.
Not ApplicableSenior classification and consent of the
chairperson
MKT 510Marketing Communications3A detailed study of the various components of the promotion mix, such as advertising, sales promotion, public relations, and personal selling. Emphasis is placed on the central concept of integrated marketing communications, and on the importance of developing promotion strategies that allow marketers to reach predetermined objectives.Not ApplicableNot Applicable
MKT 520Strategic Marketing Management3A comprehensive study of market oriented strategic planning and its associated tools and techniques. Fundamental concepts such as environmental scanning, among others, are explored in detail. Emphasis is placed on how marketing managers use these tools to solve problems and develop winning marketing mixes and strategies.Not ApplicableNot Applicable
MKT 530Marketing Research3A detailed study of the various research approaches in marketing. Both qualitative and quantitative research techniques are explored. Emphasis is placed on the steps involved in the research process and on designing and implementing research projects that allow marketers to make more effective decisions.Not ApplicableNot Applicable
MKT 540Consumer Behavior3An in-depth study of buyer behavior in both consumer markets and business markets. The various factors that influence the behavior of consumers and buyers are explored in detail, and emphasis is placed on the importance marketing strategies and tactics.Not ApplicableNot Applicable
MKT 560Marketing of Services3A detailed study of the unique characteristics and challenges
associated with the marketing of services. Basic
concepts such as intangibility, inseparability, variability,
and perishability are introduced and discussed, and
emphasis is placed on the implications of these concepts
for designing effective marketing strategies for
service firms.
Not ApplicableNot Applicable
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