The Marketing Accounting Area of Specialization provides a specialization of study for graduates seeking careers in marketing research, advertising, retailing, or sales management.

Program Requirements

The following courses are required for this program, in addition to the General Education and Business Professional core requirements:

MKT 310 – Personal Selling
MGT 315 – Retailing Management
MKT 320 – Marketing Communications
MKT 325 - Electronic Commerce
MKT 352 – Supply Chain Management
MKT 430 – Marketing Research
MKT 440 – Consumer Behavior
MKT 490 – Strategic Marketing Management

Total 24 credit hours

(Please check with your advisor to confirm actual degree requirements)

A recommended course progression can be found here.

For Additional Information

You can get more information about this, or any of our programs, by:

Or contacting KSU Admissions.